Gareth Pugh has made a full impact in influencing the fashion world over the last couple of years, since graduating from Saint Martins in 2003. His collections have gained popularity over time and with each season, his designs have got stronger and more refined. I would describe his style as Edward Scissorhands gone on a sophisticated frenzy. The use of a monochrome palette and a gothic style have shaped his career as an avant-garde designer and you can see his influences filtering into other collections, which shows a mark of a talented designer.
Pugh’s Menswear Fall/Winter 2010 showcased a remarkable sense of style in his work this season using a lot of materials with sheen satins, leathers, metallic fabric and fur (but to name a few), all reflecting light to add glamour to a gothic style. Geometric triangles and metal spiked fabrics are also present adding a darker dimension to his work. The styling was sombre, seeing the models with whited out faces in black shredded ribbons and others in black feathered head pieces adding delicacy and elegance to the range. I think this is his strongest collection to date and has inspired me to adopt more blacks into my wardrobe this season.