I heard a rumour about this possible collaboration around March so I just crossed my fingers with one trembling hand and touched a block of wood with the other. This technique is so far 100% successful and I will use it on very rare occasions when I need lady luck most, for example: England winning the World Cup in South Africa.
Enough talk about my rituals, Wrongwroks are just simply superb! Their designs have really taken off since their iconic Doraebob t-shirt. The brand has also grown at an almost exponential rate over the last year or so with the opening of their Super Bored stores in Vancouver, entering the womenswear market (Super Bored Femme) and further diversifying their offering by selling: bottoms, backpacks, jackets and hoodies.
To promote their 2010 collection, Wrongwroks have now teamed up with Jessica Cambensy and although she might not be a familiar sight in the States or the UK but she’s quite a big deal in Japan, Hong Kong and Singapore. She has featured in campaigns for Clinique, L’Oreal, Max Factor and Marie Clare to name a few.
Check out the new Wrongwroks collection (including a lovely video featuring Jessica C) below. The complete collection is available from their website.