How excited were we when we heard that Lanvin is the latest in the list of top designers to launch an exclusive collection for the high street giants H&M. Following in the shoes of Karl Largerfield, Stella McCartney, Sonia Rykiel, Comme des Garçons and even Jimmy Choo, Lanvin, one of the most influential brands of the 21st Century are now producing both a menswear and womenswear collection for H&M.
In a first for the fashion world, the Lanvin for H&M collection will be released to the world through a special film online on H&M’s website on November 2nd, just three weeks before the clothes hit the 200 H&M stores worldwide on November 23rd. This has got to be one of the most highly anticipated collaborations of the fashion year!
The collection has been designed by Lanvin’s legendary artistic director Alber Elbaz and menswear designer Lucas Ossendrijver. Founded in 1889 by Jeanne Lanvin, the Paris-based label has been transformed since the introduction of Alber Elbaz as artistic director in 2001, into a fashion powerhouse bursting with ideas and creativity.
Alber Elbaz has transformed the male wardrobe since the introduction of the new Lanvin menswear line in 2006, bringing a relaxed elegance to men’s clothing, ensuring it is as special as their womenswear. Alber Elbaz’s mastery of cut and an instinct for cloth leaves his personal signature style on his work, ensuring all Lanvin designs are instantly recognizable.
As Alber Elbaz explains in his little teaser video, he wants to promote H&M to a luxury level, rather than taking Lanvin downmarket:
“H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.”
Margareta van den Bosch, creative advisor at H&M echoed Elbaz’s enthusiasm:
“Lanvin will bring to H&M a luxurious French tradition that is also modern and playful. It is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details for both women and men…”
We can’t wait to get our hands on a covetable piece of Lanvin for H&M, let us know your thoughts below and watch this space for more info…