Cheer Up Clothing celebrate their 3rd Anniversary with the release of their A/W 2010 Collection. Surrey based best friends and co-founders Edward Thomas and Matt Barnes set up the Cheer Up Clothing Line in order to unite their love of music and fashion. With their home drawn designs now becoming sold out best sellers, Cheer Up has gained the support of several highly acclaimed bands and touring artists, proving they have managed to create a clothing company that is surely bound for international success.
With six brand new pieces for Autumn/Winter to add to their growing archive of successful top quality products, the pair seem set for big things in the world of fashion. The highlight of the new collection are the ‘must have’ Henley’s (see the images below), which are irresistibly soft hoods and t-shirts that are sure to see you through the winter months.
With six collections already available, including a smartwear range, Cheer Up work with suppliers to ensure that all items are produced in line with environmental guidelines and don’t fall short of the brand’s high quality reputation.
The majority of Cheer Up products are printed on unisex American Apparel garments (so you can share them with your other half) and all their items are cotton rich, gorgeously soft, incredibly comfy and feel like you’ve owned them for years the moment you put it on.
Although well established and ever-growing within the music industry, Cheer Up continue to prove that they are not another merch/band orientated clothing company. With unisex ranges that appeal to the broader, more fashion conscious audience, the brand continues to highlight why it has been such a success on the highstreet. Here’s what Cheer Up creators Edward Thomas and Matt Barnes had to say:
“To be celebrating three years is an amazing feeling. Our unique style set us apart from the masses and has enabled our distinctive brand to be recognised as original. Since our first collection, we have watched our company grow to form a vast community of satisfied customers and loyal friends. We take a huge amount of pride in our products, and only release what we believe to be stylish, top quality, and the kind of clothes we like to wear!”
Prices start at £20 for a printed super soft tee, £40 for a light wear summer hoody and £45 for a multi-purpose zip through hoody. Cheer Up Clothing’s Autumn/Winter Collection will be available from 17th November 2010 on their website.