Last weekend I was wandering the streets of Shoreditch with my usual swagger but suddenly I was stopped in my tracks by Smudge the Bear. Consisting of two London-based fresh faced lads Smudge the Bear also come with with fresh ideas!

Their approach is very different from all the other up and coming brands in all corners of the world, from the eye-catching photo-collage T shirt designs to the Pizza Box style bag that the T-shirt comes in once purchased.

Their stall is located opposite the Sunday Upmarket in the Brick lane area where you will also be able to see their folding machine and accordion style sofa. Their first batch is still available with the next batch of designs being released within the next month (Don’t worry we’ll let you know just before it hits their stall). Also visit their website.

Anyway, as “A picture is worth a thousand words” check out the pictures from their latest collection below…

Moses

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