Italian Vogue, 50+, Jet, Attitude and Smash Hits; these are some publications Joel has never written for. He once found a stack of Japanese fashion magazines on a train with Moses from Birmingham to London. He DJs a bit. A field expert in style innovation (bargain hunting) he is a veteran of the London scene but also knowledgeable in the Hong Kong, Los Angeles and Lisbon markets. He has coordinated PR exercises for a number of UK retailers and helped build brands too cool for you to even know about, in some cases they don't even exist.
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