Segreto London – Sexing up the men’s fashion world

So we were extremely excited (you might even say aroused), when we had a look at the new Segreto London Limited Edition Collection. Launched in 2009, Segreto London aims to bring together style, art and men’s hidden sexual fantasies (as the name may suggest “segreto” is the Italian for “secret”) in their limited edition collaborations.

Under the supervision of Sofya Devyatova, the founder of Segreto London, the label works with talented artists from around the world, to portray the sexuality of mankind through their eyes.  Sofya Devyatova has a diverse fashion background with a true understanding of the modern man and their fantasies, having worked for Alexander MCQueen and Gucci, she first presented the Segreto London collection at St. Martins Central School.

Segreto London has two main lines: the Signature Collection and the Limited Edition Collection. The concept is of pure sexual nature and is definitely not for the shy and retiring man.  Rather than covering or merely suggesting the act of sexuality, Segreto London is frank, direct and explicit in its sexual references, aiming to make you feel confident like a ‘real’ man.

Sexual desires and fetishes are no longer a taboo subject in today’s society, however it is still difficult for a concept such as this not to come across as a sexual cliché.  Yet, Segreto London has pulled it off with their unique style and artistic creativity; their designs make people stop and admire.  This has ensured their recognition and success, resulting in the brand showcasing at this year’s New York Fashion Week.

This year has seen the rise of the low neckline in men’s fashion, thanks to the likes of Russell Brand, JLS, Peter Andre and of course Simon Cowell, who all like to show off their ‘heavage’ (male cleavage).  Whether you like to sport the smooth waxed look, or a bit of fuzzy foliage, the chest is making a big comeback and even rivalling the low-cut necklines of the female fashion world!

Segreto London’s range of handmade T-shirts use a mix of viscose and cotton for an incredibly soft, slouchy and easy to wear fabric.  The loose low neckline and oversized fit are ideal for this season’s trend, with skinny, carrot or arc fit jeans, tucked into boots or worn with trainers.  The superior quality and feel of the material with the simple design of the sketch-based prints work perfectly with their choice of black or white T-shirts.

So if you fancy sexing up your wardrobe this season, the range is available online on the Segreto London website, the Signature and Limited Edition collections include sleeveless tank top vests (£49 and £55) and oversized T-shirts (£65 and £75).

If your budget won’t stretch that far, we’ve got a Segreto London Limited Edition T-Shirt up for grabs!

We want you to write a post on your favourite look for AW 2010 and it must incorporate an oversized Segreto London tee.  The winning look will not only appear on, but you will also receive a Limited Edition Segreto London T-Shirt worth £75! So get your fashion brains in gear and send over your post in the comments box below or to info (at)  We will announce the winner on September 24th.  Please do not post your address in the comments box, we will contact the winner once the competition has closed.

Good luck!

Segreto London - Limited Edition - Her Fantasy T-shirt in WhiteSegreto London - Limited Edition - Forever Mine Tank in BlackSegreto London - Limited Edition - Own You T-shirt in BlackSegreto London - Limited Edition - Her Fantasy T-shirt in BlackSegreto London - Limited Edition - Forever Mine Tank in WhiteSegreto London - Limited Edition - Her Freedom T-shirt in BlackSegreto London - Limited Edition - His Fantasy Tank in BlackSegreto London - Limited Edition - Within You T-shirt in Black


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