You may have seen Moses use the Breath of Fresh Air tagline in the recent post for Smudge the Bear, well we at Stylenerds liked it so much that were now adopting it for a new section of ours. Breath of Fresh Air will be targeting upcoming & emerging brands and also brands that may have already been established that we think should be on your radar.

With that said, let me introduce you to Uniforms of the Dedicated…

Hailing from Norway the label serves as a platform for musicians, illustrators, designers, and more, who continuously are invited to contribute with their innovations. Together with the core group they become a natural part of an expanding network. At this point in the process, 12-15 people are in some way involved in music, fashion or arts. Four core members work full time and these are the people who were behind the shaping of the concept and starting up the company/collective.

There Fall/Winter ’09 Collection ‘A Play of Nonsense’, comes from the ‘imaginary/nonsense literature of the 19-century and its front man Lewis Carroll – a true master of transforming everyday objects into a new and challenging meaning. Airborne guinea pigs and cube-like characters reflect the spirit of Uniforms for the Dedicated; classic wearable clothing that have fallen down the rabbit hole before climbing up in a new fashion.’

Check out the rest of the Fall/Winter ’09 collection below, and if you want to get your hands on Uniforms for the Dedicated, you can head on over to Son of Stag (on Dray Walk which is off Brick Lane, opposite Big Chill Bar!!!) or 111Vox.com.

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