Knowingly Understated – Joe Casely Hayford for John Lewis


I, for one, would not have believed you if you told me this collaboration was in the pipeline a couple of months ago. Now, I’m a believer and Stylenerds attended the breakfast preview event to see the collection before our very eyes.

The preview event was a great way to start the day and the man himself, Joe Casely Hayford was there to answer any questions. I’d also like to mention, the bacon sarnies & croissants were a welcome bonus to cure my hellish hangover.

Anyway, less about food and more about the collection itself. The collection was simply amazing and truly different from any other collaboration on the High Street at the moment (H&M, Uni Qlo or Topman). This is because of the multiple unique collaborations, not only between John Lewis and Joe Casely Hayford, but also with the likes of Barbour, John Smedley, Cheaney Shoes and Liberty.

Each collaboration offers something different from what you would usually expect.

The Barbour jackets featured in the collection, use exactly the same material you would find from Barbour but the tailoring and detail carry that Casely-Hayford influence.

Who is Joe Casely-Hayford?

Appointed an OBE for services to the fashion industry in 2007, Joe Casely-Hayford has enjoyed widespread acclaim for his designs since first making his mark on the industry in the late 1980s. Catwalk collections followed, showcasing on runways in Paris, London and Tokyo. His extensive work in the arts industry has included bespoke commissions for artists such as The Clash and Take That, as well as an era-defining wardrobe for U2. His most recent collection, co-designed with his son Charlie, has been widely praised for its ‘Afropunk’ originality.

The Joe Casely-Hayford Timeline

1975: Formal training at Tailor & Cutter Academy before graduating from Central Saint Martin’s School of Art
1989: Nominated for British Womenswear Designer of the Year
1991: Nominated for Innovative Designer of the Year
1992: Shapes iconic image for U2 designing wardrobe for albums Achtung Baby and Zooropa
2007: Appointed an OBE for services to the fashion industry in the Queen’s Birthday Honours List
2010: Joe Casely-Hayford for John Lewis debuts in stores and online

Stylenerds Recommends…

The lightweight trench coat (pictured below) is the perfect solution if you ever ask yourself the below questions around March – June:

As a bonus, it can also be packed in a really nice bag should you feel a little hot under the collar.
The Joe Casely-Hayford Collection is available online and selected stores from March.

Check out the images below (more to follow)

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