We’ve been lucky enough to have a sneak preview of J.Lindeberg’s Spring/Summer 2011 Main Collection – The Modern North. Since their first collection in 1997, J.Lindeberg have successfully managed to combine fashion and sportswear, with this particular collection based on the urban cyclist. Sold in over 30 countries worldwide, J.Lindeberg continues to redefine modern classics, with a Scandinavian twist, whilst respecting old traditions and enhancing them with the technical advancements of today.
Their style personality claims to be bohemian but not carefree, elegant but not traditional, youthful but not young and active but not competitive. This certainly rings true in their latest collection, which focuses on not only the aesthetics, but also the purpose and functionality of a garment. Inspired by urban cyclists and city landscapes, the proportions are streamlined, shortened and tailored closer to the body. Japanese fabrics, aviator inspired hoods, military patchwork, contrasting patterns and pixilated army prints provide urban camouflage, while trousers are cropped or worn rolled up, a look we at Stylenerds have been sporting for a while now.
There are some truly functional pieces in the collection, including the “Dreyden” blazer, which is formed with technical mesh membrane to evaporate moisture, 4-way stretch for movement and a reflective collar. The colour palette has been inspired by the Scandinavian coastline, with soft and neutral tones of wet sand, fresh white surf and deep marine blues that provide a backdrop for the vibrant oranges and corals. Contrasted printed silk and cashmere scarves in vintage patterns and brushed suede shoes complete the J.Lindeberg Spring/Summer 2011 look.
If you like what you see, you can find J.Lindeberg stocked in Urban Outfitters, House of Fraser and online at asos.com.