The brand new King Apparel AW10 collection has just been released, with a second delivery hitting the shelves in November.

Since their launch seven years ago, King Apparel has been striving to create clothing that represents the pinnacle of the UK street wear movement.  Their motivation is and has always been:

• to develop and grow a brand independently, run by those who live and breath the culture
• to create cutting edge graphic led design
• to deliver impeccable quality at an affordable price
• to retain the utmost integrity at every point and give our customers that undefeatable feeling every time they put on one of our pieces

What caught our eye about the brand were the fact that they keep things exclusive, with a ‘no re-runs and no repeats’ ethos, they produce a maximum of 300 pieces of each garment.  They also remain the only UK brand to produce independently designed 5950 fitted caps with New Era, which integrate exclusive, specialized design modifications unmatched anywhere in the world.

The AW10 collection includes the Signature Range, Heritage Range, Defy Range and Deluxe Range. The collection also includes unique T-shirts such as the Kingtestines and the Sharpen Up T-shirt and an ingenious leather belt, with a metal buckle that conveniently doubles up as a bottle opener!

With free UK delivery and returns on their website, you can browse the new AW10 collection and T-shirts, Cardigans, Hoodies, Polos, Jeans, Belts and New Era Fitted Caps from past seasons.

Get over to the King store now as there’s limited numbers only!

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