Last month saw Adidas, the Official Sportswear Partner of the London 2012 Olympic Games launch the first of three Team GB lifestyle collections, aimed at both men and women. Now, this in itself would not normally grab our attention, however the fact that Stella McCartney is Creative Director overseeing the design of the range most certainly did!
This is Stella McCartney’s first ever menswear collection and this unique collaboration between her and sportswear brand Adidias is a lifestyle range that captures “the Best of British.” The menswear collection features Stella McCartney’s signature clean and polished style, with an unexpected flash of colour and texture amid the neutral grey and navy base tones.
The range fuses the Team GB Lion head logo and the Union Jack to reflect the simple yet sporty style of the classic hoodies, jogging bottoms, lightweight jackets and statement tees. Punchy red, pristine white and peaceful blue reflect the Team GB palette, while a unisex black drawstring bag with metallic gold graphics to completes the look.
This first collection is available in stores nationwide, with two further collections launching in the run-up to the London 2012 Olympic Games! To see more of the collection check out the Adidas website or shop online on the Adidas online store.