Since being founded in 1906 in Boston, America and creating the world’s first running shoe, New Balance have grown and achieved their goal of becoming the world’s leading manufacturer of high performance athletic footwear and active lifestyle products. New Balance have come a long way since their humble beginnings manufacturing arch supports and other accessories designed to improve shoe fit.
Refreshingly, New Balance have taken on an “endorsed by no-one” stance and are not fans of expensive advertising campaigns, yet their running shoes stand out from their competitors, the likes of Nike and Adidas, with their technical innovations including gel insets, heel contours and a greater selection of sizes and widths, even catering for very narrow and wide feet. By producing superior footwear to cater for all sizes, they ensure a better fit, meeting the needs of the everyday athlete and resulting in better performance.
New Balance are notably one of the only sports footwear manufacturers who continue to produce their footwear in the US, and since 1982 in their factory in the UK, which produces 28,000 pairs or shoes a week. Against the current trend, which has seen many of their competitors moving their production overseas, the company has remained committed to manufacturing in Britain, in a socially responsible manner and they have rightfully been rewarded with a Queen’s Award for Enterprise.
Their unique set of philosophies ensure that New Balance focus on function over fashion, however their new range for Winter 2010 which has just hit the UK has been brought bang up to date with fresh new colourways. New Balance continue to hold onto their history through the numbering system they use for their different models, rather than the more traditional naming that other brands prefer, placing the emphasis on their philosophy as a whole, not on any one particular shoe.
New Balance have taken their classic running styles from the 70’s: the 373’s and the 420’s, and given them a makeover, with a slimmer profile and simple styling in bold colours. The staple style of the very wearable and versatile 373 is now giving the iconic and technically superior 420 a run for its money. The 420 was originally seen back in the 1970s on the track, with its patented Extended Saddle and Extended Counter helping the runner to maintain a neutral position.
New Balance are one of the few footwear companies today who can label their shoes as “Made in England”. The new styles of 373’s and 420’s are available exclusively in Office and Offspring stores across the UK. For more information about New Balance in the UK, visit their website. To buy the new styles online, visit the Office website or the Offspring website now.