Breath of Fresh Air – Art of the Trench by Burberry

Ok, I know what you’re saying, are you crazy?! Burberry are renowned for their Trench Coats! Let me tell you something, when you see the video below followed by the website you will say “Moses was right, that was a Breath of Fresh Air”. The Youtube link below is the pre launch video of “The Art of the Trench” and it is where high fashion meets augmented reality or, what it should look like very soon.  As this is a Men’s fashion blog, I won’t go into a detailed explanation as to what augmented reality is, but I will tell you it’s freaking awesome!

The website has now launched and it’s where high fashion meets The Sartorialist with feel to the site. It’s a great website just to see how other people around the world wear their trench coats and a great source of inspiration. You can also share your thoughts with other people and share it on facebook. It definitely worth visiting even if you don’t plan on wearing a trench anytime soon. You never know, it might convince you to buy one!


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