The French brand APC is very much the unsung hero of the denim world. Generally, when many people think of top quality denim, the following brands would be mentioned: Diesel, True Religion, Evisu, Seven, Earnest Sewn, Nudie, Levis, Lee, Wrangler, Acne and Cheap Monday.
APC jeans have always concentrated on the basics as opposed to just a clever design on the back pockets. This is what makes them versatile enough to go with any casual outfit that you can pull together and the quality of the denim will ensure your APC’s are in it for the long run!
The current range consists of 5 different styles and several washes. My favourite APC’s are the New Cure for the skinny jean look and the New Standard for a slightly more relaxed look to which go perfect with a pair of high-tops.
Two things to keep in mind is that, the jeans only come in one leg length (this is normal when you buy a pair of raw denim jeans) so alterations will probably be needed once you have bought them. The last thing is that when you buy a pair of raw denim jeans make sure that you allow some room for comfort around the waist because they have not been pre-washed and will shrink by about 2-3 inches after the first wash you give them.
For more information on how to look after you jeans, check out my previous article here.
These beauties are available from the web store and cost won’t cost the earth either (£100 approximately), which is not bad considering they will last you at least 3 years.