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My Beloved APC jeans – An Essential Buy for any Wardrobe


My Beloved APC jeans – An Essential Buy for any Wardrobe - Thumbnail Image

The French brand APC is very much the unsung hero of the denim world. Generally, when many people think of top quality denim, the following brands would be mentioned: Diesel, True Religion, Evisu, Seven, Earnest Sewn, Nudie, Levis, Lee, Wrangler, Acne and Cheap Monday. APC jeans have always concentrated on the basics as opposed to
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Pop Music, Pop Art, Pop Culture – Acne Pop Classics SS10


Pop Music, Pop Art, Pop Culture – Acne Pop Classics SS10 - Thumbnail Image

Think of Sweden and the first things which spring to mind are: Beautiful blonde women, IKEA, Sauna’s, Bjorn Borg (The Tennis Player and not the Underwear range) & beautiful blonde women. Well, let’s add Acne into that list of all things good & Swedish. Acne was founded in 1997 by Jonny Johansson and 3 others.
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