Stylenerds have had a sneak preview of the YMC AW 2010 Look Book and thought we’d give you a little taster of what’s to come…
The YMC (You Must Create) brand was formed in London in 1995 by Fraser Moss and Jimmy Collins, in response to the increasing demand for stylish, functional and modern clothing. The philosophy that inspires YMC’s unique clothing range is that “you must create your own design style” – a moto which Stylenerds wholeheartedly agrees with!
Unlike many other clothing designers, YMC are not overly influenced by seasonal trends, but instead their collections gradually develop from season to season, providing an intelligent solution of clothing that is both wearable and distinctive, with its modernist approach to style.
The YMC AW10 collection has a strong traditional European feel, with elements of the hunter, the fisher, the mariner, the artisan and the peasant. Strong shapes feature in the collection, with the shawl collared pea coat, Edwardian tailored jacket and pocketed fishing jacket.
The AW10 collection includes a spectrum of dark colours: black, navy and marl grey, which are lifted with red, pink and off-white highlights. The collection features modern takes on the classic Guernsey, Aaron and Fairisle knits, making use of heavy cords, coated and waxed wools, bonded cotton and herringbone canvas.
YMC make use of different textures and layering with chunky fairisle knits, shawl collared cardigans and textured patterned shirts. The ever-popular flannel striped shirt makes an appearance, in addition to the linen cotton ticking stripe shirt and pink chambray shirt. The jersey range includes the use of the feeder stripe, blanket striped fleece and indigo cotton.
To see more from YMC, head over to their website: www.youmustcreate.com