Cult fashion brand YMC (You Must Create) have officially opened their second store in the design hub of London – the East End. Positioned in London’s creative epicentre in the trendy Truman Brewery, home to Brick Lane’s famous Sunday Up Market, the new store has gone back to its original roots, where it all began
Stylenerds have had a sneak preview of the YMC AW 2010 Look Book and thought we’d give you a little taster of what’s to come… The YMC (You Must Create) brand was formed in London in 1995 by Fraser Moss and Jimmy Collins, in response to the increasing demand for stylish, functional and modern clothing.
As was promised in the Unconditional Hoody post the Stylenerds are here to fill you in on one of the best sample sale websites for men’s fashion on the internet. DesignerTribes.com offers quite a cool range of products on their site for bargain prices.