Original Penguin A/W 2010 Collection

Since 1955 Original Penguin have produced timeless classic designs, such as “the 55” original golf shirt that originally sold for only $5 and was worn by the likes of Dean Martin, Clint EastwoodRichard Nixon and Frank Sinatra.  This golf shirt represented not only a relaxed and sophisticated lifestyle, but became the cornerstone of an entire fashion movement.

As a testament to the timeless appeal of Original Penguin’s classic designs, the shirts and polo shirts have catapulted back into fashion over the last decade, with style-conscious males hunting through vintage markets and eBay in search oficonic Original Penguin pieces and demanding their favourite vintage stores restock the cult classics.

With celebrity endorsements from actors such as Brad PittJake Gyllenhaal and Adam Brody, whose character Seth Cohen in “The O.C.” had an entire wardrobe of Original Penguin classic sweatshirtsknitsshirts and polos.

In 1996Original Penguin was bought by Perry Ellis International and Spring 2003 saw the rebirth of Original Penguin by Munsingwear with the release of a new sportswear collection.  Penguin’s archive of mid-century classicswas reworked to reflect today’s lifestyle without compromising the heritage or craftsmanship that originally made Penguin so popular.

Since 2003, the brand has grown bigger and better than ever, with a full lifestyle range including shirts, knitwear, outerwear, denim, trousers, watches, bags, belts, hats and shoes.

To celebrate 55 years of Penguin by Munsingwear, the new A/W 2010 collection is reminiscent of the classic style of the 50s.  The new collection is a modern remake of the 50s retro classics with vintage stylingpatterned linings andquirky trimmings.

Original Penguin’s signature attention to detail, with intricate features such as elbow patchesutility sleeves andbranded button detailing are apparent throughout.  Colours include a range of pastels, rich spice colours, bright jewel tones and deep neutrals, for a sharp and stylish look.

Key pieces include the classic checked shirts and striped polosshrunken pea coatstoggle coatsdouble breasted woven jackets and slim fit golf inspired checked trousers, all of which are remakes of 50s Penguin heritage ranges.

Original Penguin’s golf shirts and polo shirts as just as iconic as they were back in 1955 and look great paired with Original Penguin trousers or jeans, ideal for this season’s geek-chic look, simply finish with a pair of authentic Ray-Ban Wayfarers.

You can now find their latest offering, the A/W 2010 Collection in their flagship Covent Garden store, online at Asos and in department stores including House of FraserJohn Lewis and Selfridges.

Stylenerds are massive fans of Original Penguin, both their vintage classics and their new collections have timeless pieces that are essential for your Autumn wardrobe.  See for yourself by taking a look at the images from their AW2010 look book below or find out more on the Original Penguin website.Original Penguin AW2010Original Penguin AW2010Original Penguin AW2010Original Penguin AW2010Original Penguin AW2010Original Penguin AW2010Original Penguin AW2010Original Penguin AW2010Original Penguin AW2010Original Penguin AW2010Original Penguin AW2010


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